by Allison Marks

by Allison Marks

Vitamin C aka Liquid Gold

When  accessing my clients skincare routine at home I am always listening to hear if it includes a vitamin C serum. Why do I consider the ingredient to be a must-have? Allow me to elaborate. Vitamin C is an antioxidant with a lot of published research  showing its ability to promote collagen formation, scavenge free radicals and mitigate UV damage in the skin. It’s critical to protect our skin with antioxidants, especially those of us exposed to the sun and city pollution. (If I detect even the faintest bit of cigarette smoke I will literally dash around to avoid exposing my skin any extra city toxins). Below I share my top vitamin C serum tips.

-Vitamin C is unstable and prone to oxidation so make sure to purchase a product with an airtight dispenser or in a dark glass bottle to protect your product from breakdown from heat, light and oxygen. Store your product out of the sun and if your product has a cap make sure to close it tightly to help prolong its potency. If you notice your product has become a dark amber color, it has become oxidized and is time to purchase a new one. Use your C serum daily and store it carefully to avoid wasted product.

-I recommend applying antioxidant products in the morning because one of the triggers of free-radical damage is UV rays from the sun.

– Look for a formula that contains both C and E.  Vit. C alone can provide photoprotection but studies show it works best in conjunction with Vitamin E , which increases the action of Vit. C four-fold.

-Vitamin C is one of my top recommendations for clients who want to lighten from dark spots from past sun exposure, acne scars and melasma. To maintain the added benefit of  vitamin C’s brightening, be sure to apply SPF on top of your serum or moisturizer daily.

My clients, family and friends often ask me if they really need a serum if they eat vitamin C rich foods and take a supplement. My answer is yes you need both. Serums are different from your typical face creams because they contain a high concentration of active ingredients and are lightweight, so they penetrate deeper into your skin to provide maximum benefits. Antioxidants are unstable, and they get used up very quickly, especially if you produce or are exposed to lots of free radicals. So it’s critical to replenish your antioxidant stores both internally and externally.

Thank you for stopping by and reading, I’m honored.

Allison x


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